What Replaced Amazon Rufus and How It Affects Marketing
Amazon quietly retired Rufus on May 13, 2026, and replaced it with something far more powerful. We share what it is and how it will affect your Amazon account.
Amazon quietly retired Rufus on May 13, 2026, and replaced it with something far more powerful. We share what it is and how it will affect your Amazon account.
Discover how Amazon Marketing Cloud (AMC) helps brands go beyond basic ad reporting. From path-to-purchase analysis to custom audiences, this beginner’s guide covers everything you need to know.